Amazon Q4 Holiday Demand Ranking · Oct 17, 2026
US Amazon search terms whose rank improved by more than 50% over 12 weeks, with weekly search trends and example products, to help sellers confirm what to stock before Black Friday and Christmas.
You are viewing the Oct 17, 2026 issue. Past issues are open in full. See the latest issue
- Updated
- Marketplace
- Amazon US
This issue in three points
- In the week to October 17, 33 high-volume terms improved their rank by more than 50% over 12 weeks (55 the week before). 11 are directly about Halloween, and Halloween candy and women’s Halloween costumes each topped 860,000 weekly searches.
- The top two are now the iPhone 18 Pro Max case (919,386 weekly searches) and screen protector: almost the maximum 12-week gain, but below where they ranked four weeks ago, so launch-peak demand for the new phone’s accessories has passed.
- Christmas demand is building: the NeeDoh advent calendar 2026 has 551,388 weekly searches and Christmas decorations improved their rank by 98.3% over 12 weeks, while kitchen appliances joined the list with 572,068 weekly searches.
Changes since the last issue
Compared with the Oct 10, 2026 issue: 28 new entries, 50 no longer on the list.
New this issue
- #1iphone 18 pro max case
- #2iphone 18 pro max screen protector
- #4couples halloween costumes
- #6hair perfume for women
- #7halloween costumes for men
Biggest climbers
- #47 → #28candy
| # | vs last | Search term | Est. searches | 1 week | 4 weeks | 12 weeks | Trend | Details |
|---|---|---|---|---|---|---|---|---|
| 1 | New | iphone 18 pro max case Cell Phones & Accessories | 919,386 | +38% | -700% | +100% | ||
| 2 | New | iphone 18 pro max screen protector Electronics · Cell Phones & Accessories | 272,685 | +29% | -795% | +100% | ||
| 3 | #2 last issue | halloween candy Grocery & Gourmet Food · Beauty & Personal Care | 869,782 | +60% | +96% | +100% | ||
| 4 | New | couples halloween costumes Clothing, Shoes & Jewelry · Beauty & Personal Care | 362,602 | +67% | +96% | +100% | ||
| 5 | #5 last issue | halloween costumes for women Clothing, Shoes & Jewelry · Beauty & Personal Care | 965,335 | +65% | +95% | +100% | ||
| 6 | New | hair perfume for women Beauty & Personal Care | 475,628 | +83% | +96% | +100% | ||
| 7 | New | halloween costumes for men Clothing, Shoes & Jewelry | 308,013 | +68% | +96% | +100% | ||
| 8 | New | neuropathy supplements Health, Household & Baby Care · Beauty & Personal Care | 310,633 | +84% | +98% | +100% | ||
| 9 | New | womens halloween costume Clothing, Shoes & Jewelry · Beauty & Personal Care | 304,887 | +66% | +95% | +100% | ||
| 10 | New | needoh advent calendar 2026 Grocery & Gourmet Food · Toys & Games | 551,388 | +39% | +76% | +100% | ||
Run this ranking for your own category or price range Copy the request behind this ranking, change the filters and call it with your API key — or ask an AI agent to do it with our skill. | ||||||||
| 11 | New | halloween shirts for women Clothing, Shoes & Jewelry | 257,716 | +36% | +88% | +100% | ||
| 12 | New | black corset Clothing, Shoes & Jewelry | 381,014 | +72% | +96% | +99% | ||
| 13 | New | witch hat Clothing, Shoes & Jewelry | 266,286 | +65% | +92% | +99% | ||
| 14 | New | luxe color changing foundation Beauty & Personal Care | 446,618 | +82% | +92% | +99% | ||
| 15 | New | fake blood Clothing, Shoes & Jewelry · Beauty & Personal Care | 347,967 | +73% | +96% | +99% | ||
| 16 | New | needoh advent calendar Grocery & Gourmet Food · Toys & Games | 447,469 | +6% | +62% | +99% | ||
| 17 | New | white corset Clothing, Shoes & Jewelry | 270,748 | +71% | +95% | +99% | ||
| 18 | New | halloween costumes Clothing, Shoes & Jewelry · Beauty & Personal Care | 281,240 | +53% | +88% | +99% | ||
| 19 | New | pirate costume women Clothing, Shoes & Jewelry · Beauty & Personal Care | 275,480 | +67% | +91% | +99% | ||
| 20 | #7 last issue | christmas decorations Garden & Outdoor · Tools & Home Improvement | 367,903 | +25% | +80% | +98% | ||
| 21 | New | michael jackson costume for kids Clothing, Shoes & Jewelry · Toys & Games · Beauty & Personal Care | 287,747 | +56% | +87% | +98% | ||
| 22 | New | fall outfits for women Clothing, Shoes & Jewelry · Fashion > Shoes | 284,683 | +11% | -59% | +97% | ||
| 23 | New | black skirt Clothing, Shoes & Jewelry | 356,337 | +68% | +90% | +97% | ||
| 24 | New | corset Clothing, Shoes & Jewelry | 349,914 | +61% | +88% | +97% | ||
| 25 | #8 last issue | sweaters for women Clothing, Shoes & Jewelry | 283,102 | +13% | +70% | +96% | ||
| 26 | New | kitchen appliances Home & Kitchen | 572,068 | +24% | +54% | +94% | ||
| 27 | New | beauty Beauty & Personal Care | 275,213 | +7% | +30% | +77% | ||
| 28 | #47 last issue | candy Grocery & Gourmet Food · Beauty & Personal Care | 440,803 | +24% | +36% | +67% | ||
| 29 | New | heating pad Health, Household & Baby Care | 386,184 | +18% | +25% | +64% | ||
| 30 | New | ryze mushroom coffee Grocery & Gourmet Food · Beauty & Personal Care | 280,396 | +45% | +56% | +64% | ||
| 31 | New | ps5 Video Games · Electronics | 542,397 | +19% | +34% | +61% | ||
| 32 | New | carrots Grocery & Gourmet Food | 284,032 | +46% | +25% | +60% | ||
| 33 | New | aa batteries Electronics | 790,851 | +13% | +18% | +56% | ||
Sales, revenue and search volumes are third-party estimates, not figures published by Amazon.
What shoppers are searching for ahead of the holidays
In the week to October 17, 33 high-volume Amazon search terms had climbed more than 50% in rank over 12 weeks, down from 55 the week before. The list also requires a rank gain in the latest week, and Apple Watch Series 12, heated blankets and air fryers are among the terms that dropped off. Halloween is at its peak: 11 terms, led by women’s Halloween costumes (965,335 weekly searches) and Halloween candy (869,782).
What is still worth stocking
Halloween is too late for FBA. iPhone 18 Pro Max cases (919,386 weekly searches) and screen protectors lead the list, but both rank lower than four weeks ago, so the launch rush is over and the market is crowded. The runway is in Christmas and cold weather: the NeeDoh advent calendar 2026 (551,388), Christmas decorations (up 98.3% in 12 weeks), sweaters for women, heating pads and kitchen appliances.
Planning Q4 stock on Amazon
Black Friday falls on November 27 in 2026, and FBA stock has to be received in Amazon warehouses before it can sell. Amazon publishes holiday inbound deadlines in Seller Central each year; in practice, stock for Black Friday should be on its way by early November, and anything later should target the Christmas weeks instead.
Use the 12-week growth in this ranking to separate seasonal demand that is still building from demand that has already peaked. Halloween terms peak in October and are too late to stock by the time they top the list; cold-weather and gift terms keep climbing into December.
How this ranking was generated
This is the request used for this issue. Send it to the endpoint with your API key in the X-API-Key header.
curl -X POST https://ecommercedataapi.com/v1/amazon/aba/research/weekly \
-H "Content-Type: application/json" \
-H "X-API-Key: $ECOMMERCE_DATA_API_KEY" \
-d '{"marketplace":"US","minRankGrowthRate":0.1,"order":{"field":"searches","desc":true},"page":1,"size":40}'Prompt for Claude Code, Codex or Cursor
Using the Ecommerce Data API (key in ECOMMERCE_DATA_API_KEY), call POST https://ecommercedataapi.com/v1/amazon/aba/research/weekly with this JSON body, then change the filters to match my category and summarise the top results:
{
"marketplace": "US",
"minRankGrowthRate": 0.1,
"order": {
"field": "searches",
"desc": true
},
"page": 1,
"size": 40
}Method
- Data comes from weekly Amazon Brand Analytics search-term reports: the highest-volume terms, ordered by 12-week rank growth.
- Rank growth is the rank improvement divided by the earlier rank, so it tops out near 100%. Film, book and other media searches are excluded.
FAQ
Are the search volumes official Amazon figures?
Ranks come from Amazon Brand Analytics; volumes are estimated from those ranks. They are good for comparing trends, not exact search counts.