Amazon Category Opportunity Ranking · October 2026
US Amazon niches screened by demand, brand concentration and new-listing share: at least 300 average monthly units among top products, top three brands under 50% of sales, and at least 20% of top products launched within six months.
- Updated
- Marketplace
- Amazon US
This issue in three points
- 74 niches pass the screen this issue, led by Home & Kitchen (21) and Clothing, Shoes & Jewelry (17).
- Squeeze toys rank first: 10,239 average monthly units among top products, only 20% held by the top three brands, and 35% of top products launched within six months.
- Lighted holiday displays, outdoor statues, artificial trees and wreaths rank high. These are seasonal openings that need stock in place before November.
| # | Niche | Avg units | Avg price | Brands | Top-3 brand share | New in 6 months | Est. margin | Details |
|---|---|---|---|---|---|---|---|---|
| 1 | Squeeze Toys Toys & Games · Novelty & Gag Toys | 10,239 | $12.86 | 66 | 20% | 35% | 50% | |
| 2 | Lighted Holiday DisplaysSeasonal Patio, Lawn & Garden · Outdoor Décor › Outdoor Holiday Decorations | 3,816 | $32.93 | 68 | 15% | 46% | 59% | |
| 3 | Banners Office Products · Office & School Supplies › Education & Crafts › Arts & Crafts Supplies › Classroom Decorations | 367 | $41.71 | 83 | 15% | 21% | 58% | |
| 4 | Artificial Flowers Home & Kitchen · Home Décor Products › Artificial Plants & Flowers | 4,549 | $21.96 | 60 | 24% | 20% | 55% | |
| 5 | Light Therapy Health & Household · Health Care › Alternative Medicine | 1,260 | $78.94 | 66 | 24% | 24% | 73% | |
| 6 | Shoulder Bags Clothing, Shoes & Jewelry · Women › Handbags & Wallets | 1,856 | $35.90 | 71 | 28% | 22% | 57% | |
| 7 | Outdoor Statues Patio, Lawn & Garden · Outdoor Décor › Garden Sculptures & Statues | 2,120 | $26.60 | 77 | 22% | 29% | 53% | |
| 8 | Artificial TreesSeasonal Home & Kitchen · Home Décor Products › Artificial Plants & Flowers | 1,209 | $49.24 | 72 | 16% | 22% | 59% | |
| 9 | Appetite Control & Suppressants Health & Household · Diet & Sports Nutrition › Weight Loss | 1,837 | $31.08 | 83 | 20% | 30% | 69% | |
| 10 | Skirts Clothing, Shoes & Jewelry · Women › Clothing | 2,285 | $25.71 | 68 | 29% | 27% | 56% | |
Run this ranking for your own category or price range Copy the request behind this ranking, change the filters and call it with your API key — or ask an AI agent to do it with our skill. | ||||||||
| 11 | WreathsSeasonal Home & Kitchen · Home Décor Products › Home Décor Accents | 1,503 | $32.34 | 58 | 22% | 43% | 57% | |
| 12 | Wearable Blankets Home & Kitchen · Bedding › Blankets & Throws | 1,444 | $32.61 | 67 | 18% | 20% | 61% | |
| 13 | Advent CalendarsSeasonal Home & Kitchen · Seasonal Décor | 1,825 | $24.79 | 74 | 17% | 67% | 64% | |
| 14 | Safety Products Patio, Lawn & Garden · Pools, Hot Tubs & Supplies › Parts & Accessories | 834 | $59.75 | 67 | 17% | 32% | 60% | |
| 15 | Tile Games Toys & Games · Games & Accessories | 1,645 | $27.68 | 76 | 21% | 27% | 57% | |
| 16 | Accessory SetsSeasonal Clothing, Shoes & Jewelry · Costumes & Accessories › Women › Accessories | 2,258 | $17.72 | 81 | 13% | 21% | 47% | |
| 17 | T-Shirts Clothing, Shoes & Jewelry · Novelty & More › Clothing › Novelty › Women › Tops & Tees | 2,166 | $17.15 | 68 | 24% | 22% | 53% | |
| 18 | Hanging OrnamentsSeasonal Home & Kitchen · Home Décor Products › Home Décor Accents | 1,896 | $16.85 | 86 | 13% | 29% | 55% | |
| 19 | Posters & Prints Home & Kitchen · Wall Art | 1,649 | $22.57 | 83 | 16% | 26% | 58% | |
| 20 | Collectible Figurines Home & Kitchen · Home Décor Products › Home Décor Accents | 1,972 | $17.82 | 83 | 24% | 26% | 54% | |
54 more rows for signed-in users
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Sales, revenue and search volumes are third-party estimates, not figures published by Amazon. Estimated margin comes from the data service and excludes your own product cost and advertising.
This month’s niche openings
74 US niches pass all three screens this month. Across them the median top product sells 744 units a month, the top three brands hold a median 21% of sales, 27% of top products launched within six months, and the median average price is $21.20. The data service puts the median estimated margin at 56%, before your own product cost and advertising.
Niches worth a closer look
Squeeze toys lead: 10,239 average monthly units, only 20% for the top three brands and 35% of top products launched within six months. Light therapy stands out for its price, at $78.94 on average, which leaves more room for advertising. Women’s shoulder bags (1,856 average units) and skirts (2,285) pair solid demand with low brand concentration: the top three brands hold 28% and 29%.
Seasonal niches
Ten of the 74 niches are seasonal: lighted holiday displays, artificial Christmas trees, wreaths, advent calendars, hanging ornaments, garlands and costume accessories. Their numbers are real but only last until December; in advent calendars, 68% of units come from listings launched in the last six months.
How to judge an Amazon niche
Four numbers decide most niche choices. Average units tell you whether demand is big enough. Top-3 brand share tells you whether a few brands already own it. The share of top products launched in the last six months shows whether new listings can still break in. Average price tells you how much room there is for fees and advertising.
This ranking keeps niches where all four point the same way, but the numbers describe the top 100 products of each niche, not every listing, and they say nothing about returns, regulation or patents. Treat a niche here as a shortlist entry and check product-level data before committing stock.
How this ranking was generated
This is the request used for this issue. Send it to the endpoint with your API key in the X-API-Key header.
curl -X POST https://ecommercedataapi.com/v1/amazon/market/research \
-H "Content-Type: application/json" \
-H "X-API-Key: $ECOMMERCE_DATA_API_KEY" \
-d '{"marketplace":"US","month":"nearly","minAvgUnits":300,"maxBrandCrn":0.5,"minNewProportion":0.2,"page":1,"size":100}'Prompt for Claude Code, Codex or Cursor
Using the Ecommerce Data API (key in ECOMMERCE_DATA_API_KEY), call POST https://ecommercedataapi.com/v1/amazon/market/research with this JSON body, then change the filters to match my category and summarise the top results:
{
"marketplace": "US",
"month": "nearly",
"minAvgUnits": 300,
"maxBrandCrn": 0.5,
"minNewProportion": 0.2,
"page": 1,
"size": 100
}Method
- Metrics are computed on the top 100 products of each niche. Only nodes three levels deep or more are kept, so broad departments such as "Women" are left out.
- The top 20 niches also show their leading brands and the unit share of listings younger than six months.
- Holiday niches cluster near the top around October. That is seasonal demand, not a year-round opening.
FAQ
How should I read brand concentration?
It is the share of top-product sales taken by the three biggest brands. The lower it is, the less any brand dominates and the easier it is for a newcomer to win share.
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