Best-Selling Items on Amazon by Category (October 2026)
The best-selling items on Amazon this month in each of 25 US categories, ranked by estimated 30-day units, with price, ratings, seller country and listing date, plus who sells the category leaders.
- Updated
- Marketplace
- Amazon US
This issue in three points
- Six of the overall top 10 are toilet paper, paper towels and wipes: household consumables still lead Amazon unit sales.
- Sellers in mainland China and Hong Kong hold 731 of the 2,004 category best-seller places (36%).
- Their share is highest in Cell Phones & Accessories (17 of 20) and Lights, Bulbs & Indicators (67 of 79), 85% each, and zero in Grocery and Health & Household.
| # | Product | Units (30d) | Price | Ratings | Listed | Growth | Trend | Details |
|---|---|---|---|---|---|---|---|---|
| 1 | Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue Scott · Health & Household · B07BGLT25K | 512,769 | $5.68 | ★ 4.5(147.9K) | 2018-04-24 | -60% | ||
| 2 | Bounty Quick Size Paper Towels, White, 8 Family Rolls Bounty · Health & Household · B07MHJFRBJ | 466,886 | $24.42 | ★ 4.8(237.6K) | 2019-01-03 | +4% | ||
| 3 | CELSIUS Assorted Flavors Official Variety Pack, Functional Essential Energy Drinks, 12 Fl Oz (Pack of 12) CELSIUS · Grocery & Gourmet Food · B06X6J5266 | 404,233 | $22.49 | ★ 4.5(28.1K) | 2017-05-26 | +30% | ||
| 4 | Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll Bounty · Health & Household · B0DQYPYVB6 | 370,147 | $22.46 | ★ 4.8(25K) | 2025-03-04 | +5% | ||
| 5 | Nespresso Capsules Vertuo, Variety Pack, Medium and Dark Roast Coffee, 30 Count Coffee Pods, Brews 7.8 oz. Nespresso · Grocery & Gourmet Food · B01N05APQY | 346,830 | $42.00 | ★ 4.8(68K) | 2016-12-13 | +25% | ||
| 6 | Angel Soft Toilet Paper, 18 Mega Rolls = 72 Regular Rolls, Soft and Strong Angel Soft · Health & Household · B0FN4NH4K8 | 341,730 | $12.77 | ★ 4.7(109.8K) | 2025-11-18 | +4% | ||
| 7 | DUDE Wipes Unscented Adult Flushable Wet Wipes, Sensitive Skin, 288 Count DUDE Wipes · Health & Household · B010NE2XPC | 321,423 | $20.58 | ★ 4.7(245.2K) | 2015-07-31 | +26% | ||
| 8 | Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls Quilted Northern · Health & Household · B0BB3JGBH5 | 311,006 | $6.98 | ★ 4.7(100.3K) | 2023-03-21 | +3600% | ||
| 9 | medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care medicube · Beauty & Personal Care · B09V7Z4TJG | 305,578 | $18.90 | ★ 4.6(34.3K) | 2022-04-04 | +4% | ||
| 10 | Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 3 Reams (1,500 Sheets), 92 Bright White for Home Use Amazon Basics · Office Products · B01FV0F75G | 303,928 | $21.96 | ★ 4.8(230.9K) | 2017-01-27 | +7% | ||
Run this ranking for your own category or price range Copy the request behind this ranking, change the filters and call it with your API key — or ask an AI agent to do it with our skill. | ||||||||
| 11 | Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll Scott · Health & Household · B0DF8RSVJK | 297,855 | $6.84 | ★ 4.6(48.8K) | 2024-11-02 | +25% | ||
| 12 | Premier Protein 30g High Protein Shake, Chocolate, 12 Pack Premier Protein · Grocery & Gourmet Food · B008JGIZGS | 297,600 | $23.97 | ★ 4.8(12.1K) | 2025-06-13 | +30% | ||
| 13 | Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White Charmin · Health & Household · B0798DVT68 | 294,493 | $35.49 | ★ 4.8(132.8K) | 2018-03-08 | +20% | ||
| 14 | Banana Bunch (4-5 Count) Fresh Produce (Brands May Vary) · Grocery & Gourmet Food · B07ZLFPXHC | 292,510 | $0.99 | ★ 4.5(80.8K) | 2020-03-06 | +21% | ||
| 15 | Pure Encapsulations Magnesium (Glycinate), 90 Capsules Pure Encapsulations · Health & Household · B07P5K7DQP | 286,972 | $27.00 | ★ 4.7(52.9K) | 2019-05-03 | +15% | ||
| 16 | Bloom Nutrition Zero Sugar Energy Drink, Apple Crisp, 12oz 12pk Bloom Nutrition · Grocery & Gourmet Food · B0FL9GK819 | 285,467 | $24.99 | ★ 4.8(2.2K) | 2025-08-13 | +34% | ||
| 17 | Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag Dr. Elsey's · Pet Supplies · B0009X29WK | 281,021 | $22.99 | ★ 4.4(70.3K) | 2011-03-25 | +26% | ||
| 18 | Ailun 3 Pack Screen Protector for iPhone 18 Pro Max/iPhone 17 Pro Max Ailun · Cell Phones & Accessories · B0FDQK69GQ | 276,214 | $6.98 | ★ 4.6(1.2K) | 2025-09-10 | -1% | ||
| 19 | Amazon Basics Reclosable Double Zipper Sandwich Storage Bags for Food Storage, BPA Free, 100 Count Amazon Basics · Health & Household · B0D356859K | 274,215 | $2.23 | ★ 4.8(47.7K) | 2024-05-02 | +5% | ||
| 20 | Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 4 Oz Miss Mouth's · Health & Household · B01EIG6A4Q | 274,192 | $7.97 | ★ 4.3(46.7K) | 2016-05-20 | +8% | ||
80 more rows for signed-in users
Sign up free to see the full ranking and download it as CSV. New accounts include free API calls.
Sales, revenue and search volumes are third-party estimates, not figures published by Amazon.
Most popular items on Amazon this month
Scott ComfortPlus toilet paper is the best-selling item on Amazon US this month at about 512,769 estimated units in 30 days, and six of the overall top 10 are toilet paper, paper towels or wipes. Across the overall top 100, Health & Household takes 44 places, Grocery & Gourmet Food 24 and Beauty & Personal Care 12. The median price is $16.38, and Amazon Basics appears four times.
Best-selling items by category
Category leaders show what wins in each department: Pampers Swaddlers diapers in Baby (180,283 units), medicube Zero Pore toner pads in Beauty (305,578), Ailun screen protectors for the iPhone 18 in Cell Phones (276,214), Dr. Elsey’s clumping cat litter in Pet Supplies (281,021), a Hanes hoodie in Clothing and a Roblox gift card in Video Games.
Sellers based in China: few at the top, many in categories
Only five of the overall top 100 come from sellers in mainland China or Hong Kong, because consumables dominate the overall list. Across the 25 category lists the picture changes: China-based sellers hold 731 of 2,004 places (36%). Their share is highest in Cell Phones & Accessories (17 of 20) and Lights, Bulbs & Indicators (67 of 79), at 85% each, followed by Hunting & Fishing (71%) and Power & Hand Tools (69%); it is zero in Grocery and Health & Household.
Who sells Amazon’s best sellers
Places on each category list held by sellers based in mainland China or Hong Kong.
| Category | Sellers in China | Share |
|---|---|---|
| Cell Phones & Accessories | 17 / 20 | 85% |
| Lights, Bulbs & Indicators | 67 / 79 | 85% |
| Hunting & Fishing | 49 / 69 | 71% |
| Power & Hand Tools | 63 / 91 | 69% |
| Musical Instruments | 50 / 83 | 60% |
| Small Appliance Parts & Accessories | 54 / 90 | 60% |
| Electronics | 52 / 95 | 55% |
| Clothing, Shoes & Jewelry | 43 / 79 | 54% |
| Arts, Crafts & Sewing | 33 / 66 | 50% |
| Tools & Home Improvement | 48 / 96 | 50% |
| Appliances | 35 / 75 | 47% |
| Automotive | 38 / 85 | 45% |
| Toys & Games | 35 / 87 | 40% |
| Home & Kitchen | 33 / 85 | 39% |
| Industrial & Scientific | 31 / 94 | 33% |
| Video Games | 24 / 78 | 31% |
| Office Products | 15 / 62 | 24% |
| Sports & Outdoors | 17 / 75 | 23% |
| Patio, Lawn & Garden | 10 / 71 | 14% |
| Baby Products | 10 / 78 | 13% |
| Beauty & Personal Care | 4 / 86 | 5% |
| Books | 2 / 97 | 2% |
| Pet Supplies | 1 / 85 | 1% |
| Grocery & Gourmet Food | 0 / 89 | 0% |
| Health & Household | 0 / 89 | 0% |
What sells best on Amazon
The best-selling items on Amazon are mostly things people buy again and again: toilet paper, paper towels, wipes, drinks, pet litter, diapers. Repeat purchases and subscriptions push their unit sales far above everything else, and established brands hold most of those places.
Inside each category the leaders look different. In electronics and phone accessories the top sellers are cheap add-ons such as earphones and screen protectors; in toys it can be card sleeves; in arts and crafts, paint sets. Low-priced accessories win on units even where the category is known for expensive products.
Best-selling categories on Amazon and how to read them
A best-seller list shows what has already won, not what is still open. The overall list is dominated by household consumables, so it is more useful to switch to a category and look at its leaders: their price band, pack sizes, how many ratings they carry and who sells them.
To judge whether a category is worth entering, pair this list with the category opportunity ranking, which screens niches by brand concentration and the share of new listings.
Using best-seller data
Unlike Amazon’s own Best Sellers pages, which rank by an hourly sales rank without volumes, this ranking gives estimated monthly units and revenue, the seller’s country and the listing date, and can be downloaded as CSV. The request behind it is further down the page, so you can rerun it for any category or marketplace.
How this ranking was generated
This is the request used for this issue. Send it to the endpoint with your API key in the X-API-Key header.
curl -X POST https://ecommercedataapi.com/v1/amazon/product/research \
-H "Content-Type: application/json" \
-H "X-API-Key: $ECOMMERCE_DATA_API_KEY" \
-d '{"marketplace":"US","month":"nearly","variation":"Y","order":{"field":"total_units","desc":true},"page":1,"size":100,"nodeIdPath":"2619525011"}'Prompt for Claude Code, Codex or Cursor
Using the Ecommerce Data API (key in ECOMMERCE_DATA_API_KEY), call POST https://ecommercedataapi.com/v1/amazon/product/research with this JSON body, then change the filters to match my category and summarise the top results:
{
"marketplace": "US",
"month": "nearly",
"variation": "Y",
"order": {
"field": "total_units",
"desc": true
},
"page": 1,
"size": 100,
"nodeIdPath": "2619525011"
}Method
- Each top-level category is ranked separately, one row per parent listing. "All" merges the categories and re-ranks them by units.
- Unit sales are third-party estimates, not figures published by Amazon.
FAQ
Which product sells most on Amazon?
In this issue it is Scott ComfortPlus toilet paper, at about 513,000 estimated units in 30 days, and six of the top 10 are toilet paper, paper towels or wipes. The order changes every month; the latest issue is always on this page.
What are the most popular items on Amazon?
By units, everyday consumables: in this issue Health & Household takes 44 of the overall top 100, Grocery 24 and Beauty & Personal Care 12. Within individual categories, low-priced accessories such as earphones, screen protectors and card sleeves usually sell the most.
How is this different from Amazon's own Best Sellers list?
Amazon's list orders products by an hourly sales rank and shows no volumes. This ranking gives estimated monthly units, revenue and seller country, and can be exported.
Featured here?
Add this badge to your site or store page. It links back to the ranking.
<a href="https://ecommercedataapi.com/en/rankings/best-sellers"><img src="https://ecommercedataapi.com/rankings-badge.svg" alt="Featured in Ecommerce Data API Rankings" width="220" height="44"></a>