Amazon Q4 Holiday Demand Ranking · Oct 10, 2026
US Amazon search terms whose rank improved by more than 50% over 12 weeks, with weekly search trends and example products, to help sellers confirm what to stock before Black Friday and Christmas.
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- Updated
- Marketplace
- Amazon US
This issue in three points
- In the week to October 10, 55 high-volume terms improved their rank by more than 50% over 12 weeks, led by Halloween candy, 2026 advent calendars, women’s fall outfits and Christmas decorations.
- Cold-weather demand is starting: women’s sweaters, UGGs and heated blankets all improved their rank by more than 95% in 12 weeks.
- Apple Watch Series 12 ranks first, and apart from Apple the most-clicked brands are band and case makers, so accessories for the new model are still open.
| # | Search term | Est. searches | 1 week | 4 weeks | 12 weeks | Trend | Details |
|---|---|---|---|---|---|---|---|
| 1 | apple watch series 12 Electronics · Cell Phones & Accessories | 280,004 | +68% | +99% | +100% | ||
| 2 | halloween candy Grocery & Gourmet Food · Beauty & Personal Care | 650,434 | +38% | +95% | +100% | ||
| 3 | advent calendar 2026 Grocery & Gourmet Food · Toys & Games | 573,495 | +59% | +95% | +100% | ||
| 4 | womens fall outfits Clothing, Shoes & Jewelry · Fashion > Shoes | 452,467 | +49% | +89% | +100% | ||
| 5 | halloween costumes for women Clothing, Shoes & Jewelry · Beauty & Personal Care | 766,936 | +37% | +93% | +100% | ||
| 6 | womens fall tops Clothing, Shoes & Jewelry | 265,608 | +2% | +95% | +100% | ||
| 7 | christmas decorations Garden & Outdoor | 330,416 | +34% | +82% | +98% | ||
| 8 | sweaters for women Clothing, Shoes & Jewelry · Fashion > Shoes | 265,758 | +45% | +84% | +96% | ||
| 9 | uggs Clothing, Shoes & Jewelry · Fashion > Shoes | 278,812 | +52% | +86% | +95% | ||
| 10 | heated blanket Automotive Parts & Accessories | 308,402 | +57% | +84% | +95% | ||
Run this ranking for your own category or price range Copy the request behind this ranking, change the filters and call it with your API key — or ask an AI agent to do it with our skill. | |||||||
| 11 | anua Beauty & Personal Care | 590,646 | +88% | +82% | +92% | ||
| 12 | premier protein shake Grocery & Gourmet Food · Beauty & Personal Care | 294,569 | +89% | +89% | +91% | ||
| 13 | crock pot Home & Kitchen | 267,936 | +56% | +75% | +91% | ||
| 14 | anker Electronics · Cell Phones & Accessories | 291,785 | +77% | +86% | +90% | ||
| 15 | medicube Beauty & Personal Care | 1,150,713 | +88% | +88% | +90% | ||
| 16 | medicube zero pore pad Beauty & Personal Care | 280,931 | +77% | +81% | +89% | ||
| 17 | beats headphones Electronics · Cell Phones & Accessories | 419,979 | +74% | +85% | +87% | ||
| 18 | airpods pro 3 Electronics · Cell Phones & Accessories | 447,623 | +85% | +80% | +85% | ||
| 19 | eye patches Beauty & Personal Care | 427,419 | +62% | +70% | +84% | ||
| 20 | espresso machine Home & Kitchen · Electronics | 346,273 | +59% | +71% | +82% | ||
| 21 | ninja air fryer Home & Kitchen | 277,971 | +60% | +72% | +81% | ||
| 22 | slippers for women Clothing, Shoes & Jewelry · Fashion > Shoes | 257,967 | +36% | +60% | +81% | ||
| 23 | apple Cell Phones & Accessories | 243,216 | +68% | +49% | +80% | ||
| 24 | coffee maker Grocery & Gourmet Food · Home & Kitchen | 573,296 | +45% | +68% | +79% | ||
| 25 | sol de janeiro Beauty & Personal Care | 262,199 | +81% | +79% | +79% | ||
| 26 | shark vacuum Home & Kitchen | 281,975 | +60% | +72% | +79% | ||
| 27 | batteries Health, Household & Baby Care · Electronics | 284,332 | +44% | +61% | +78% | ||
| 28 | 3d printer Industrial & Scientific | 438,446 | +54% | +43% | +78% | ||
| 29 | lego Toys & Games | 796,800 | +68% | +73% | +74% | ||
| 30 | keurig coffee machine Grocery & Gourmet Food · Home & Kitchen | 330,078 | +45% | +60% | +73% | ||
| 31 | legos Toys & Games | 266,190 | +60% | +67% | +73% | ||
| 32 | yeti Home & Kitchen | 275,811 | +81% | +78% | +72% | ||
| 33 | dry shampoo Beauty & Personal Care | 289,912 | +33% | +46% | +70% | ||
| 34 | apple watch Electronics · Watches · Cell Phones & Accessories | 714,986 | +59% | +43% | +68% | ||
| 35 | mascara Prime Pantry · Beauty & Personal Care | 457,963 | +48% | +50% | +68% | ||
| 36 | toys Toys & Games | 274,369 | +10% | +66% | +67% | ||
| 37 | tv Electronics · Amazon Devices | 360,591 | +68% | +77% | +66% | ||
| 38 | crz yoga Clothing, Shoes & Jewelry | 409,432 | +77% | +62% | +65% | ||
| 39 | lego sets Toys & Games | 248,574 | +49% | +53% | +64% | ||
| 40 | protein shake Grocery & Gourmet Food | 344,197 | +60% | +61% | +63% | ||
| 41 | candle warmer lamp Home & Kitchen | 281,504 | +8% | +11% | +63% | ||
| 42 | pokemon Toys & Games | 267,792 | +3% | -4% | +63% | ||
| 43 | air fryer Home & Kitchen | 783,137 | +52% | +56% | +62% | ||
| 44 | stanley Home & Kitchen | 293,149 | +70% | +36% | +62% | ||
| 45 | hair dryer Beauty & Personal Care | 258,549 | +40% | +47% | +62% | ||
| 46 | airpods Electronics · Cell Phones & Accessories | 900,723 | +57% | +47% | +61% | ||
| 47 | candy Grocery & Gourmet Food · Beauty & Personal Care | 366,012 | +7% | +33% | +59% | ||
| 48 | new balance womens sneakers Clothing, Shoes & Jewelry · Fashion > Shoes | 322,259 | +60% | +48% | +57% | ||
| 49 | makeup Beauty & Personal Care | 270,394 | +48% | +50% | +56% | ||
| 50 | toaster Home & Kitchen | 279,121 | +34% | +39% | +54% | ||
| 51 | electric toothbrush Health, Household & Baby Care · Beauty & Personal Care | 349,353 | +32% | +49% | +54% | ||
| 52 | ear buds Electronics · Cell Phones & Accessories | 360,374 | +62% | +45% | +53% | ||
| 53 | rice cooker Grocery & Gourmet Food · Home & Kitchen | 432,322 | +36% | +42% | +52% | ||
| 54 | luggage Clothing, Shoes & Jewelry | 256,479 | +64% | +63% | +52% | ||
| 55 | anker power bank Electronics · Cell Phones & Accessories | 264,101 | +39% | +50% | +51% | ||
Sales, revenue and search volumes are third-party estimates, not figures published by Amazon.
What shoppers are searching for ahead of the holidays
In the week to October 10, 55 high-volume Amazon search terms had climbed more than 50% in rank over 12 weeks. Halloween leads for now (candy, women’s costumes), followed by the 2026 advent calendar, Christmas decorations and fall and winter clothing: women’s fall outfits, sweaters and UGGs. Heated blankets, crock pots and espresso machines show home and gift demand building.
What is still worth stocking
Halloween demand peaks this month and is too late to stock through FBA. Christmas and cold-weather terms still have runway: heated blankets, sweaters, Christmas decorations and kitchen gifts keep rising into December. Apple Watch Series 12 is the top term, and apart from Apple its most-clicked brands sell bands and cases, which leaves room for accessories.
Planning Q4 stock on Amazon
Black Friday falls on November 27 in 2026, and FBA stock has to be received in Amazon warehouses before it can sell. Amazon publishes holiday inbound deadlines in Seller Central each year; in practice, stock for Black Friday should be on its way by early November, and anything later should target the Christmas weeks instead.
Use the 12-week growth in this ranking to separate seasonal demand that is still building from demand that has already peaked. Halloween terms peak in October and are too late to stock by the time they top the list; cold-weather and gift terms keep climbing into December.
How this ranking was generated
This is the request used for this issue. Send it to the endpoint with your API key in the X-API-Key header.
curl -X POST https://ecommercedataapi.com/v1/amazon/aba/research/weekly \
-H "Content-Type: application/json" \
-H "X-API-Key: $ECOMMERCE_DATA_API_KEY" \
-d '{"marketplace":"US","minRankGrowthRate":0.1,"order":{"field":"searches","desc":true},"page":1,"size":40}'Prompt for Claude Code, Codex or Cursor
Using the Ecommerce Data API (key in ECOMMERCE_DATA_API_KEY), call POST https://ecommercedataapi.com/v1/amazon/aba/research/weekly with this JSON body, then change the filters to match my category and summarise the top results:
{
"marketplace": "US",
"minRankGrowthRate": 0.1,
"order": {
"field": "searches",
"desc": true
},
"page": 1,
"size": 40
}Method
- Data comes from weekly Amazon Brand Analytics search-term reports: the highest-volume terms, ordered by 12-week rank growth.
- Rank growth is the rank improvement divided by the earlier rank, so it tops out near 100%. Film, book and other media searches are excluded.
FAQ
Are the search volumes official Amazon figures?
Ranks come from Amazon Brand Analytics; volumes are estimated from those ranks. They are good for comparing trends, not exact search counts.