Amazon PPC Campaign Builder

What it does

Supports campaign building and optimization with target ACoS, keyword grouping, bid calculation, negatives, and staged action plans.

When to use

Use it for a new launch, campaign audit, search-term analysis, bid review, or scaling plan.

Inputs

• Product economics, break-even ACoS, target ACoS, and budget limits.
• Campaign, search term, placement, keyword, and conversion exports.
• Protected brand terms, negatives, and approval boundaries.

Outputs

• Campaign and ad-group structure proposal.
• Bid, match type, negative, and budget recommendations with reasons.
• A staged test and measurement plan.

Example workflow

1. Load a search-term report and the SKU profit model.
2. Separate converting, exploratory, wasteful, and brand-protected terms.
3. Propose bounded changes and a review date without writing to Amazon.

Supported agents and setup

Review the upstream SKILL.md and its expected export formats before installing it through the documented Skills workflow.

Account, API, and permission requirements

No API key is declared. Local file access may be needed for campaign exports.

Limits and human review boundary

• The published SKILL.md uses amazon-ppc in one install example while the repository directory is amazon-ppc-campaign; review the upstream command before installation.
• Recommendations are unreliable without product economics and conversion history.
• Short date ranges can overreact to noise.
• Budget and bid writes must remain behind explicit approval and rollback controls.

Pair with Ecommerce Data API

Use conversion, traffic-statistics, and reverse-keyword APIs to add marketplace demand and competitor context to seller campaign exports.