Amazon Negative Keywords

What it does

Provides a structured workflow for search-term classification, waste reduction, negative match selection, and savings estimation.

When to use

Use it during PPC audits when spend is leaking into irrelevant or persistently non-converting queries.

Inputs

• Search term, spend, clicks, orders, sales, match type, and date range.
• Product relevance rules and protected brand or discovery terms.
• Minimum data thresholds for negative decisions.

Outputs

• Terms grouped as irrelevant, wasteful, uncertain, or protected.
• Negative exact or phrase proposals with reasons.
• Estimated savings and a review checklist.

Example workflow

1. Load a 30-day search-term report.
2. Apply relevance and minimum-data gates before performance rules.
3. Review proposed negatives for discovery loss and brand protection.

Supported agents and setup

Review the upstream classification rules and expected report format before installation.

Account, API, and permission requirements

No API key is declared. Local file access may be required for search-term exports.

Limits and human review boundary

• Low-volume terms may not have enough data for a negative decision.
• A term can be strategically useful despite weak short-term conversion.
• Adding negatives is an external campaign change and needs approval.

Pair with Ecommerce Data API

Use conversion, traffic-statistics, and reverse-keyword APIs to distinguish market demand from seller-specific campaign performance.