Posts tagged reviews

Every post on this blog tagged reviews.

How to analyse Amazon reviews: from a pile of them to three kinds of actionable conclusion

The output of review analysis should not be a summary. It should be three separated conclusions — fix the product, fix the listing, fix nothing — because blending them turns a description problem into an expensive product change.

Sep 22, 2026

Ecommerce Data API

Exporting Amazon reviews into a spreadsheet: 21 columns and a template to download

The problem with copy-pasting reviews into Excel is not that it is slow — it is that it drops the fields you need to judge them. A downloadable review analysis sheet, the endpoint field behind every column, and the three traps in exporting.

Sep 22, 2026

Ecommerce Data API

The four sources of an Amazon review: verified, Vine, free and early experience

One review is not the same kind of thing as another. The endpoint separates the sources at the field level with verified, vine, free and experience — and an average star rating computed before separating them has no commercial meaning.

Sep 22, 2026

Ecommerce Data API