Amazon PPC keywords: selection, bidding and negatives
Amazon PPC keywords: selection, bidding and negatives
Which terms to exclude before choosing ad keywords, how to read the competition fields behind a bid, and when a negative keyword helps or hurts.
Getting an Amazon Keyword onto Page One: How the Clicks Split Decides Whether It Pays
A keyword on page one that still does not convert is usually not a position problem: its clicks and conversions concentrate in the top three. This post uses top-three click share and top-three conversion share to decide whether a keyword's first page is worth chasing.
Choosing Amazon negative keywords: three sources and one line you should not cross too early
Negatives are not about deleting terms. They move budget away from positions that will not convert. Three classes safe to negate, what each looks like in the data, and when negating does damage.
Amazon PPC keyword bidding: why one term comes back with 36 numbers
Asking what to bid on a term expects one number. The endpoint returns 36 — three match types, each with a bid, CPA, budget and ACOS, and each of those a range rather than a point. How to read them.
Choosing Amazon PPC keywords: exclude three kinds first, then read four competition fields
Picking ad keywords is not picking SEO keywords. SEO needs relevance and volume; advertising also needs terms you can afford to win. The three kinds to exclude first, and the four fields that actually decide it.