Ecommerce PPC Strategy Planner

What it does

Provides build and optimize modes for break-even ROAS, target CPA, channel selection, budget allocation, campaign briefs, and creative direction.

When to use

Use it when a seller needs to choose external traffic channels, allocate a cross-platform budget, or audit campaign efficiency.

Inputs

• Product price, COGS, gross margin, conversion rate, and allowable acquisition cost.
• Budget, growth objective, target audience, geography, and funnel stage.
• Optional campaign exports with spend, revenue, ROAS, CPA, and creative results.

Outputs

• Break-even and target ROAS calculations.
• Channel and budget allocation with assumptions.
• Campaign briefs, review cadence, and stop-loss rules.

Example workflow

1. Load margin assumptions and the last 30 days of campaign metrics.
2. Calculate comparable break-even CPA and ROAS thresholds.
3. Recommend bounded reallocations without changing live campaigns.

Supported agents and setup

The pinned source and Skills.sh page were reviewed. Its documented installer was not executed, so the entry remains source-reviewed.

Account, API, and permission requirements

No API key is declared. Reliable output depends on seller-supplied unit economics and dated campaign data.

Limits and human review boundary

• Platform benchmarks cannot replace actual account economics.
• Attribution differences make cross-channel ROAS comparisons imperfect.
• Budget, bid, audience, and campaign writes require explicit human approval.

Pair with Ecommerce Data API

Use Amazon conversion, keyword traffic, and competitor traffic APIs as marketplace context when planning external acquisition for Amazon products.