Ecommerce Data API
每周更新

Amazon 飙升搜索词周榜 · 2026年10月17日

每周更新：美国站 Amazon 周搜索量 1 万到 10 万的长尾词中，单周排名提升超过 30% 的词，按单周增长排序，附近 1 周、4 周、12 周增长和头部品牌。

你正在看 2026年10月17日 这一期。往期榜单完整公开。 查看最新一期

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本期 3 个结论

  1. 本期 100 个长尾词（周搜索量 1 万到 10 万）单周排名提升都超过 40%，其中 90 个近 4 周和 12 周的涨幅也都超过 30%；和上周榜单没有一个重复。
  2. 万圣节进入最后两周，服饰鞋包占 71 个词，其中 37 个直接是「costume」装扮词，从宝可梦小智到迈克尔·迈尔斯都有。
  3. 万圣节以外值得跟进的品类词：第 1 名多边形量勺（polygons measuring spoon，周搜索 91,618，单周排名提升 99.6%），以及狗用驱蚤咀嚼片、狗用抗过敏咀嚼片和屏障修护霜。

与上期相比

与 2026年10月10日 那一期相比：新上榜 100 个，掉出榜单 100 个。

本期新上榜

  1. #1polygons measuring spoon
  2. #2drink strips nail stickers test for drugs
  3. #3flea and tick chews for dogs
  4. #4intertrigo cream
  5. #5magnetic lashes
下载 CSV
#较上期搜索词估算搜索量近 1 周近 4 周近 12 周走势展开
1新上榜

polygons measuring spoon

Home & Kitchen

91,618+100%+100%+100%
2新上榜

drink strips nail stickers test for drugs

Health, Household & Baby Care · Beauty & Personal Care

12,820+98%+99%0%
3新上榜

flea and tick chews for dogs

Pet Supplies

52,123+97%+97%+98%
4新上榜

intertrigo cream

Industrial & Scientific · Beauty & Personal Care

54,109+96%+15%+91%
5新上榜

magnetic lashes

Beauty & Personal Care

90,278+92%+81%+71%
6新上榜

iphone duo screen protector

Cell Phones & Accessories

97,874+91%+84%0%
7新上榜

dog allergy chews

Pet Supplies

91,387+91%+45%+20%
8新上榜

barrier repair cream

Beauty & Personal Care

53,504+88%+93%+94%
9新上榜

iphone duo accessories

Cell Phones & Accessories

24,690+84%+87%0%
10新上榜

luxe korean under eye balm

Beauty & Personal Care

54,494+83%+90%+92%

想按自己的类目或价格带跑一张？

复制生成本榜的请求，改一下筛选条件，用你的 API Key 直接调用；或者用我们的 AI Skill 让 Agent 帮你跑。

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11新上榜

blooms by play doh

Arts, Crafts & Sewing

24,257+82%+82%+83%
12新上榜

apple tv 4k

Electronics · Cell Phones & Accessories

54,733+81%+86%+85%
13新上榜

bandolier crossbody phone case

Clothing, Shoes & Jewelry · Cell Phones & Accessories · Fashion > Shoes

17,909+78%+78%+78%
14新上榜

snidin toothpaste

Health, Household & Baby Care · Beauty & Personal Care

52,793+77%+87%0%
15新上榜

luxe

Beauty & Personal Care

99,224+76%+88%+97%
16新上榜

akemi coffee booster for weight loss

Grocery & Gourmet Food · Health, Household & Baby Care · Beauty & Personal Care

33,887+70%+94%0%
17新上榜

superman shirt

Clothing, Shoes & Jewelry

92,139+66%+89%+97%
18新上榜

freddy krueger costume

Clothing, Shoes & Jewelry

98,231+60%+92%+99%
19新上榜

women's halloween costumes

Clothing, Shoes & Jewelry · Beauty & Personal Care

34,583+59%+84%+99%
20新上榜

legend of zelda ocarina of time switch 2

Video Games

24,345+57%+32%+99%
21新上榜

green hair spray

Beauty & Personal Care

53,081+57%+91%+98%
22新上榜

bald cap

Clothing, Shoes & Jewelry · Beauty & Personal Care

95,171+56%+77%+94%
23新上榜

firefighter costume men

Clothing, Shoes & Jewelry · Fashion > Shoes

17,770+56%+94%+99%
24新上榜

yellow shirt

Clothing, Shoes & Jewelry

52,038+55%+80%+91%
25新上榜

fishnet stockings for women

Clothing, Shoes & Jewelry

98,649+55%+79%+91%
26新上榜

apple tv 4k+

Electronics · Cell Phones & Accessories

12,981+55%+62%+63%
27新上榜

devil costume women

Clothing, Shoes & Jewelry · Beauty & Personal Care

34,512+54%+88%+99%
28新上榜

men halloween costume

Clothing, Shoes & Jewelry

33,581+53%+90%+99%
29新上榜

bee costume

Clothing, Shoes & Jewelry

54,846+53%+87%+98%
30新上榜

mehron face paint

Beauty & Personal Care

34,942+53%+85%+96%
31新上榜

purple corset

Clothing, Shoes & Jewelry

99,540+52%+88%+98%
32新上榜

chef costume

Clothing, Shoes & Jewelry · Home & Kitchen

24,629+52%+88%+98%
33新上榜

cheetah skirt

Clothing, Shoes & Jewelry

12,946+52%+68%+78%
34新上榜

aladdin costume men

Clothing, Shoes & Jewelry · Home & Kitchen

33,560+52%+88%+99%
35新上榜

white button down shirt women

Clothing, Shoes & Jewelry

95,610+51%+75%+89%
36新上榜

michael myers costume

Clothing, Shoes & Jewelry

90,075+51%+89%+99%
37新上榜

princess peach costume adult

Clothing, Shoes & Jewelry · Beauty & Personal Care

94,880+51%+87%+100%
38新上榜

thanksgiving shirts for women

Clothing, Shoes & Jewelry · Jewelry

24,742+51%+84%+98%
39新上榜

red hair spray

Beauty & Personal Care

24,279+51%+86%+97%
40新上榜

ash ketchum costume

Clothing, Shoes & Jewelry

33,616+51%+86%+98%
41新上榜

lip mask

Beauty & Personal Care

91,981+50%+76%+77%
42新上榜

wizard costume

Clothing, Shoes & Jewelry · Beauty & Personal Care

54,427+50%+80%+95%
43新上榜

ruffle shorts

Clothing, Shoes & Jewelry

52,438+50%+78%+78%
44新上榜

minion costume adult

Clothing, Shoes & Jewelry · Home & Kitchen

54,595+50%+93%+99%
45新上榜

sexy costume

Clothing, Shoes & Jewelry

17,742+50%+77%+91%
46新上榜

harry potter costume

Clothing, Shoes & Jewelry

97,833+49%+84%+98%
47新上榜

fox ears

Clothing, Shoes & Jewelry · Beauty & Personal Care

34,438+48%+83%+95%
48新上榜

blue hair spray

Home & Kitchen · Beauty & Personal Care

17,823+48%+78%+93%
49新上榜

dragonfly wings

Clothing, Shoes & Jewelry

12,954+48%+82%+93%
50新上榜

white apron

Clothing, Shoes & Jewelry · Home & Kitchen

24,798+48%+80%+92%
51新上榜

hanae korean eyelash serum

Beauty & Personal Care

17,909+47%-16%+99%
52新上榜

rtx 5090

Automotive Parts & Accessories

54,284+47%+12%+68%
53新上榜

guy fieri costume

Clothing, Shoes & Jewelry · Beauty & Personal Care

12,970+47%+81%+95%
54新上榜

pharmacy technician gifts

Clothing, Shoes & Jewelry · Home & Kitchen

12,937+47%+88%+97%
55新上榜

alien headband

Clothing, Shoes & Jewelry · Toys & Games · Beauty & Personal Care

33,955+47%+77%+93%
56新上榜

wednesday addams costume women

Clothing, Shoes & Jewelry · Beauty & Personal Care

33,716+47%+85%+99%
57新上榜

joker costume

Clothing, Shoes & Jewelry · Beauty & Personal Care

24,666+46%+78%+94%
58新上榜

mens costumes

Clothing, Shoes & Jewelry · Toys & Games · Beauty & Personal Care

12,956+46%+86%+98%
59新上榜

charlie brown costume

Clothing, Shoes & Jewelry

12,998+46%+85%+99%
60新上榜

blue plaid skirt

Clothing, Shoes & Jewelry

12,922+46%+79%+94%
61新上榜

halloween headbands for women

Clothing, Shoes & Jewelry · Beauty & Personal Care · Toys & Games

24,715+46%+87%+98%
62新上榜

betty boop costume

Clothing, Shoes & Jewelry · Beauty & Personal Care

17,763+46%+81%+98%
63新上榜

boys halloween costume

Clothing, Shoes & Jewelry · Toys & Games

91,870+46%+85%+99%
64新上榜

bee costume women

Clothing, Shoes & Jewelry

34,619+46%+87%+99%
65新上榜

red fishnets

Clothing, Shoes & Jewelry

12,926+45%+77%+89%
66新上榜

red headband

Beauty & Personal Care

24,261+45%+69%+83%
67新上榜

red tights

Clothing, Shoes & Jewelry

33,933+45%+80%+89%
68新上榜

pirate dress

Clothing, Shoes & Jewelry

17,720+45%+75%+92%
69新上榜

choso costume

Clothing, Shoes & Jewelry · Beauty & Personal Care

17,987+45%+83%+97%
70新上榜

kim possible costume

Clothing, Shoes & Jewelry · Beauty & Personal Care

17,819+45%+84%+96%
71新上榜

monkey onesie

Clothing, Shoes & Jewelry

12,929+45%+74%+93%
72新上榜

angel halo

Clothing, Shoes & Jewelry · Beauty & Personal Care

12,910+45%+81%+95%
73新上榜

black bodysuit

Clothing, Shoes & Jewelry

52,986+45%+67%+82%
74新上榜

tiara

Clothing, Shoes & Jewelry · Beauty & Personal Care · Jewelry

52,073+45%+67%+83%
75新上榜

holiday dresses for women

Clothing, Shoes & Jewelry

12,882+45%+82%+98%
76新上榜

nun costume woman

Clothing, Shoes & Jewelry · Beauty & Personal Care

17,845+45%+84%+98%
77新上榜

blood bags for drinks

Home & Kitchen · Toys & Games

24,870+44%+78%+93%
78新上榜

steri strips

Health, Household & Baby Care · Beauty & Personal Care

17,919+44%+24%+15%
79新上榜

beanie for men

Clothing, Shoes & Jewelry

24,517+44%+65%+87%
80新上榜

top gun jacket

Clothing, Shoes & Jewelry

12,916+43%+85%+97%
81新上榜

scarecrow costume women

Clothing, Shoes & Jewelry · Beauty & Personal Care

33,558+43%+85%+99%
82新上榜

princess tiana costume

Clothing, Shoes & Jewelry · Toys & Games · Jewelry

24,799+43%+78%+98%
83新上榜

wonder woman shorts

Clothing, Shoes & Jewelry

34,527+43%+87%+98%
84新上榜

lorax costume women

Clothing, Shoes & Jewelry · Beauty & Personal Care

54,574+43%+79%+98%
85新上榜

poison. ivy costume women

Clothing, Shoes & Jewelry · Beauty & Personal Care

54,475+43%+86%+100%
86新上榜

russell up costume

Clothing, Shoes & Jewelry

12,943+43%+83%+98%
87新上榜

white wig

Clothing, Shoes & Jewelry · Beauty & Personal Care

52,957+43%+75%+90%
88新上榜

luigi hat

Clothing, Shoes & Jewelry

12,885+43%+79%+93%
89新上榜

anime costume

Clothing, Shoes & Jewelry · Beauty & Personal Care

24,775+42%+80%+95%
90新上榜

ash ketchum costume adult

Clothing, Shoes & Jewelry · Automotive Parts & Accessories

12,973+41%+85%+99%
91新上榜

pennywise costume women

Clothing, Shoes & Jewelry · Beauty & Personal Care

33,585+41%+87%+98%
92新上榜

halloween sweatshirts for women

Clothing, Shoes & Jewelry

52,492+41%+84%+98%
93新上榜

minions costume

Clothing, Shoes & Jewelry

24,653+41%+75%+95%
94新上榜

black cocoa powder

Grocery & Gourmet Food

24,864+41%+60%+68%
95新上榜

halloween costumes women

Clothing, Shoes & Jewelry · Beauty & Personal Care

24,692+41%+81%+98%
96新上榜

black tights for women

Clothing, Shoes & Jewelry

34,794+41%+71%+94%
97新上榜

mad hatter hat

Clothing, Shoes & Jewelry · Home & Kitchen

34,630+41%+80%+94%
98新上榜

dinosaur costume adult

Clothing, Shoes & Jewelry

34,245+41%+83%+97%
99新上榜

lange glam wave thermal ionic brush

Beauty & Personal Care

33,798+41%+53%+84%
100新上榜

green tutu

Clothing, Shoes & Jewelry · Beauty & Personal Care

24,274+40%+68%+90%

销量、销售额和搜索量均为第三方估算值，不是 Amazon 公布的数字。

本周上涨的 Amazon 长尾搜索词

截至 10 月 17 日这一周，榜上 100 个词（周搜索量 1 万到 10 万）单周排名提升都超过 40%，其中 90 个近 4 周和 12 周的涨幅也都超过 30%。整张榜全部换血：上周的 100 个词这周一个都没留下。

万圣节装扮占了大半

服饰鞋包占 71 个词，其中 37 个是装扮词：弗莱迪、迈克尔·迈尔斯、星期三·亚当斯、宝可梦小智等角色，以及彩色喷发剂、渔网袜、连裤袜、天使光环、狐狸耳朵这类配件。需求在 10 月 31 日前见顶，现在发 FBA 已经来不及，更适合当作明年选品的参考。

万圣节以外的品类词

第 1 名是多边形量勺（polygons measuring spoon），周搜索 91,618，单周排名提升 99.6%。宠物保健在涨：狗用驱蚤驱蜱咀嚼片、狗用抗过敏咀嚼片；护肤也在涨：屏障修护霜、唇膜，以及韩系眼霜和睫毛精华。iPhone Duo 的贴膜和配件是新出现的词，还没有 12 周的对比数据。

怎样使用 Amazon 飙升搜索词

一个词单周飙升，可能是新闻、促销，也可能是趋势的开始。行动之前先看近 4 周和 12 周增长：三个都在涨，说明需求在持续积累。然后区分品牌词和品类词：品牌词上涨说明的是对这个品牌的需求，而「pain patches（止痛贴）」这类品类词的上涨，是任何卖家都可以去满足的需求。

对品类词，再看旁边的头部品牌：点击分散在多个小品牌时，新链接还有机会；被一个品牌拿走大部分点击，这个词就已经被占住了。周搜索量则决定这个词能单独撑起一个链接，还是只适合作为多个关键词之一。

这张榜是怎么生成的

下面是本期使用的请求。把它发到对应接口，并在 X-API-Key 请求头里带上你的 API Key。

curl -X POST https://ecommercedataapi.com/v1/amazon/aba/research/weekly \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $ECOMMERCE_DATA_API_KEY" \
  -d '{"marketplace":"US","minRankGrowthRate":30,"order":{"field":"searches","desc":true},"page":1,"size":40,"minSearches":10000,"maxSearches":13000}'
生成本榜的 API

给 Claude Code、Codex 或 Cursor 的提示词

使用 Ecommerce Data API（密钥在 ECOMMERCE_DATA_API_KEY 环境变量中），用下面的 JSON 调用 POST https://ecommercedataapi.com/v1/amazon/aba/research/weekly，然后把筛选条件改成我的类目，并总结排名靠前的结果：
{
  "marketplace": "US",
  "minRankGrowthRate": 30,
  "order": {
    "field": "searches",
    "desc": true
  },
  "page": 1,
  "size": 40,
  "minSearches": 10000,
  "maxSearches": 13000
}

计算方法

  • 数据来自 Amazon 品牌分析（ABA）最新一周的搜索词报告。周搜索量 1 万到 10 万之间分 6 档抽取，避免被几十万搜索量的品牌大词占满。
  • 影视、图书等内容类搜索词不计入；同一个词只出现一次。
数据口径说明

常见问题

单周飙升的词值得跟吗？

先看 4 周和 12 周增长：三项都在涨通常是趋势，只有单周涨的多半是新闻或促销带来的短期波动。

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