Ecommerce Data API
每周更新

Amazon 飙升搜索词周榜 · 2026年10月10日

每周更新：美国站 Amazon 周搜索量 1 万到 10 万的长尾词中，单周排名提升超过 30% 的词，按单周增长排序，附近 1 周、4 周、12 周增长和头部品牌。

你正在看 2026年10月10日 这一期。往期榜单完整公开。 查看最新一期

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Amazon US

本期 3 个结论

  1. 本期只看周搜索量 1 万到 10 万的长尾词：100 个词单周排名提升超过 30%，其中 80 个近 4 周和 12 周的排名涨幅也都超过 30%，不是一周的偶然波动。
  2. 美妆个护占 29 个，最多；韩系护肤仍在扩散，illiyoon、MEDIHEAL 面膜和 KAHI 多功能棒都进了前 15。
  3. 玩具出现了可跟进的长尾需求：解压捏捏玩具、宝可梦版「猜猜我是谁」和叠杯挑战游戏都在节日送礼季前起量。
下载 CSV
#搜索词估算搜索量近 1 周近 4 周近 12 周走势展开
1

tarte

Home & Kitchen · Beauty & Personal Care

98,460+93%+92%+94%
2

elemis

Beauty & Personal Care

53,957+93%+92%+93%
3

squeeze please marshmallow 3 pack

Grocery & Gourmet Food · Toys & Games

24,862+92%0%0%
4

little sleepies

Clothing, Shoes & Jewelry

94,529+92%+92%+91%
5

prime deals

Clothing, Shoes & Jewelry · Beauty & Personal Care

94,157+91%+99%+99%
6

schylling needoh teenie 10-pack

Home & Kitchen · Toys & Games

17,873+90%+98%0%
7

hexclad

Home & Kitchen

98,814+84%+79%+86%
8

tinnitus relief

Health, Household & Baby Care · Beauty & Personal Care · Electronics

24,306+83%0%+76%
9

illiyoon moisturizer

Beauty & Personal Care

96,772+82%+91%+91%
10

tartelette tubing mascara

Beauty & Personal Care

34,290+81%+83%+87%

想按自己的类目或价格带跑一张？

复制生成本榜的请求，改一下筛选条件，用你的 API Key 直接调用；或者用我们的 AI Skill 让 Agent 帮你跑。

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11

guess who pokemon

Toys & Games · Electronics

17,648+81%+94%+97%
12

kahi multi balm stick

Beauty & Personal Care

34,896+80%+92%+82%
13

samsung frame tv

Electronics

34,010+78%+77%+83%
14

mediheal face mask

Beauty & Personal Care

24,833+78%+83%+89%
15

pain patches

Health, Household & Baby Care

24,564+76%+77%+78%
16

stocking stuffers

Clothing, Shoes & Jewelry · Grocery & Gourmet Food · Beauty & Personal Care

94,984+74%+93%+98%
17

shark flex style

Beauty & Personal Care

90,811+73%+83%+84%
18

premier protein shake chocolate

Grocery & Gourmet Food

12,892+73%+78%+67%
19

color stack challenge game

Toys & Games

17,900+72%+82%+71%
20

living proof

Beauty & Personal Care

17,761+72%+73%+77%
21

urban decay eyeshadow

Beauty & Personal Care

17,736+67%+67%+76%
22

touchland

Beauty & Personal Care

54,221+67%+77%+74%
23

bitzee aquarium

Toys & Games

17,624+67%+56%+8%
24

sony wh-1000xm5

Electronics · Cell Phones & Accessories

24,336+67%+29%+68%
25

n95

Tools & Home Improvement

12,966+65%+65%-271%
26

dolls kill costume

Clothing, Shoes & Jewelry · Beauty & Personal Care

12,943+65%+91%+99%
27

magic cloth

Health, Household & Baby Care · Electronics

12,777+65%+58%+38%
28

beast blender

Home & Kitchen

17,962+64%+60%+57%
29

lemme gummies

Grocery & Gourmet Food · Health, Household & Baby Care · Beauty & Personal Care

94,929+62%+65%+57%
30

isdin

Beauty & Personal Care

17,646+62%+54%+53%
31

shokz openrun pro 2

Electronics · Cell Phones & Accessories

54,101+62%+62%+67%
32

picasso tiles

Toys & Games

34,065+61%+66%+71%
33

elta md

Beauty & Personal Care

24,640+61%+60%+47%
34

gui gui

Grocery & Gourmet Food · Toys & Games

34,306+60%+77%+85%
35

unite 7 seconds detangler

Beauty & Personal Care

24,695+60%+53%+65%
36

gui gui slime

Toys & Games · Beauty & Personal Care

52,695+60%+76%+77%
37

mahjong

Home & Kitchen · Toys & Games

53,609+59%+52%+55%
38

mac mini

Electronics

91,215+59%+64%+81%
39

mizelu 7 pcs halloween fat old lady costume set, grandma dress fat suits

Clothing, Shoes & Jewelry · Beauty & Personal Care

17,682+58%+99%0%
40

apple airpods pro

Electronics · Cell Phones & Accessories

17,596+58%+61%+66%
41

pokemon guess who

Toys & Games · Beauty & Personal Care

12,985+57%+89%+91%
42

suri toothbrush

Health, Household & Baby Care · Beauty & Personal Care

17,777+57%+60%+56%
43

luxe foundation for mature skin

Beauty & Personal Care

92,871+57%+44%+89%
44

branch basics

Health, Household & Baby Care · Beauty & Personal Care

24,512+56%+49%+34%
45

oribe

Beauty & Personal Care

24,805+56%+62%+68%
46

nattokinase

Grocery & Gourmet Food · Health, Household & Baby Care · Beauty & Personal Care

94,845+56%-2%+50%
47

medicube toner pads

Beauty & Personal Care

12,986+55%+52%+60%
48

biodance collagen face mask

Beauty & Personal Care

12,779+55%+31%+17%
49

poppi

Grocery & Gourmet Food

54,268+55%+47%+58%
50

nanit

Baby

17,979+55%+61%+63%
51

kenra blow dry spray

Beauty & Personal Care

34,101+54%+58%+65%
52

korean makeup

Beauty & Personal Care

24,536+54%+48%+49%
53

mini brands vinyl

Home / Furniture · Toys & Games · Electronics

34,195+54%+68%+44%
54

iunik beta glucan serum

Beauty & Personal Care

17,960+53%+63%+76%
55

sports research

Grocery & Gourmet Food · Health, Household & Baby Care

24,605+53%+50%+59%
56

lite brite

Toys & Games

17,681+53%+58%+61%
57

sound bar

Electronics

54,085+53%+50%+12%
58

sunscreen for face

Beauty & Personal Care

54,394+53%+38%+11%
59

carhartt

Clothing, Shoes & Jewelry

95,365+52%+66%+84%
60

hisense tv

Electronics

17,968+52%+52%+55%
61

ego leaf blower

Garden & Outdoor · Electronics

24,418+52%+44%+76%
62

magna tiles

Toys & Games

51,944+52%+66%+65%
63

tocobo

Beauty & Personal Care

12,885+51%+47%+37%
64

lume

Health, Household & Baby Care · Beauty & Personal Care

34,843+50%+35%+20%
65

gap

Clothing, Shoes & Jewelry

24,663+50%+54%+51%
66

portable speaker

Electronics · Cell Phones & Accessories

24,951+49%+33%+22%
67

nespresso

Grocery & Gourmet Food · Home & Kitchen

96,702+49%+57%+70%
68

too faced

Beauty & Personal Care

12,852+49%+44%+57%
69

phlur

Beauty & Personal Care

34,934+49%+62%+63%
70

lace undershirt long sleeve

Clothing, Shoes & Jewelry

12,768+49%+76%+90%
71

ninja crispi pro

Home & Kitchen

24,899+49%+64%+64%
72

bose speaker

Electronics · Cell Phones & Accessories

54,299+48%+43%+36%
73

oura

Electronics · Cell Phones & Accessories · Jewelry

17,604+48%+51%+31%
74

skullcandy crusher evo

Electronics · Cell Phones & Accessories

12,970+48%+42%+41%
75

moisturizer

Grocery & Gourmet Food · Beauty & Personal Care

95,209+48%+39%+46%
76

magnesium spray

Grocery & Gourmet Food · Health, Household & Baby Care · Beauty & Personal Care

34,922+47%+38%+62%
77

echo show 15

Cell Phones & Accessories

54,613+47%+74%+72%
78

lacoste

Clothing, Shoes & Jewelry · Fashion > Shoes

34,719+47%+53%+48%
79

pans

Home & Kitchen

24,294+47%+51%+51%
80

beats powerbeats pro 2

Electronics · Cell Phones & Accessories

12,956+47%+46%+40%
81

ilso sebum softener

Beauty & Personal Care

12,957+46%+29%+58%
82

insta360

Electronics · Cell Phones & Accessories

24,971+46%+33%+35%
83

ninja slushie machine

Industrial & Scientific · Home & Kitchen

98,197+46%+40%-39%
84

bubble

Beauty & Personal Care

12,835+46%+22%+10%
85

protein shakes

Grocery & Gourmet Food · Health, Household & Baby Care

51,988+45%+44%+50%
86

salt and stone deodorant

Beauty & Personal Care

96,140+45%+44%+45%
87

wedding decor

Home & Kitchen

24,749+45%+38%+14%
88

kitchenaid mixer

Home & Kitchen

54,720+44%+66%+76%
89

tubing mascara

Grocery & Gourmet Food · Beauty & Personal Care

53,031+44%+46%+57%
90

bagsmart

Clothing, Shoes & Jewelry · Beauty & Personal Care

52,018+44%+12%-58%
91

vampire fangs

Clothing, Shoes & Jewelry · Beauty & Personal Care

53,951+44%+84%+95%
92

bare minerals powder foundation

Beauty & Personal Care

24,343+44%+49%+56%
93

carote cookware set

Home & Kitchen

24,382+43%+42%+51%
94

glow recipe

Beauty & Personal Care

24,582+43%+44%+28%
95

sheet mask

Beauty & Personal Care

12,968+43%+46%+51%
96

glass air fryer

Grocery & Gourmet Food · Home & Kitchen

34,838+43%+50%+46%
97

skechers

Clothing, Shoes & Jewelry · Fashion > Shoes

54,069+42%+52%+43%
98

red riding hood cape

Clothing, Shoes & Jewelry

12,955+42%+86%+97%
99

beauty of joseon sunscreen

Home & Kitchen · Beauty & Personal Care

53,277+42%+47%-8%
100

digital picture frame

Electronics

90,435+42%+50%+53%

销量、销售额和搜索量均为第三方估算值，不是 Amazon 公布的数字。

本周上涨的 Amazon 长尾搜索词

本周榜单只看周搜索量 1 万到 10 万的词：100 个词单周排名提升超过 30%，其中 80 个近 4 周和 12 周的涨幅也都超过 30%。美妆个护占 29 个。

任何卖家都能做的品类词

tarte、ELEMIS、HexClad 这类品牌词反映的是对这些品牌的需求。新链接真正能去抢的是品类词：耳鸣缓解（tinnitus relief）、止痛贴（pain patches）、圣诞袜小礼物（stocking stuffers）、魔力抹布（magic cloth）和叠杯挑战游戏都在上涨，NeeDoh Teenie、Squeeze Please 棉花糖这类解压捏捏玩具也是。

韩系护肤和送礼季玩具

韩系护肤正在从大牌向更多品牌扩散，illiyoon 面霜、MEDIHEAL 面膜和 KAHI 多功能棒都进了前 15。玩具在送礼季前开始起量：宝可梦版「猜猜我是谁」、Picasso Tiles 磁力片和史莱姆。

怎样使用 Amazon 飙升搜索词

一个词单周飙升，可能是新闻、促销，也可能是趋势的开始。行动之前先看近 4 周和 12 周增长：三个都在涨，说明需求在持续积累。然后区分品牌词和品类词：品牌词上涨说明的是对这个品牌的需求，而「pain patches（止痛贴）」这类品类词的上涨，是任何卖家都可以去满足的需求。

对品类词，再看旁边的头部品牌：点击分散在多个小品牌时，新链接还有机会；被一个品牌拿走大部分点击，这个词就已经被占住了。周搜索量则决定这个词能单独撑起一个链接，还是只适合作为多个关键词之一。

这张榜是怎么生成的

下面是本期使用的请求。把它发到对应接口，并在 X-API-Key 请求头里带上你的 API Key。

curl -X POST https://ecommercedataapi.com/v1/amazon/aba/research/weekly \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $ECOMMERCE_DATA_API_KEY" \
  -d '{"marketplace":"US","minRankGrowthRate":30,"order":{"field":"searches","desc":true},"page":1,"size":40,"minSearches":10000,"maxSearches":13000}'
生成本榜的 API

给 Claude Code、Codex 或 Cursor 的提示词

使用 Ecommerce Data API（密钥在 ECOMMERCE_DATA_API_KEY 环境变量中），用下面的 JSON 调用 POST https://ecommercedataapi.com/v1/amazon/aba/research/weekly，然后把筛选条件改成我的类目，并总结排名靠前的结果：
{
  "marketplace": "US",
  "minRankGrowthRate": 30,
  "order": {
    "field": "searches",
    "desc": true
  },
  "page": 1,
  "size": 40,
  "minSearches": 10000,
  "maxSearches": 13000
}

计算方法

  • 数据来自 Amazon 品牌分析（ABA）最新一周的搜索词报告。周搜索量 1 万到 10 万之间分 6 档抽取，避免被几十万搜索量的品牌大词占满。
  • 影视、图书等内容类搜索词不计入；同一个词只出现一次。
数据口径说明

常见问题

单周飙升的词值得跟吗？

先看 4 周和 12 周增长：三项都在涨通常是趋势，只有单周涨的多半是新闻或促销带来的短期波动。

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